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About AnatoArc

Complex science, told clearly.

AnatoArc is a medical animation studio for pharma, medical education and medical device teams. We take mechanisms, conditions and devices that are hard to explain and turn them into short, accurate stories people remember.

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Our story

Why AnatoArc exists

Medical teams have important things to explain: how a therapy works, what a patient should expect, why a device does what it does. Getting that onto the screen has usually meant long studio timelines, big budgets and a lot of back and forth.

AnatoArc was started to change that. We pair a science-first approach with a modern production pipeline, so teams get studio-quality animation without the studio-length wait.

The name says what we do. The aortic arch in our mark is where the heart sends blood out to the body, and the arc of a good story does the same with an idea: it carries it from the science to the people who need to understand it.

Every project starts with the science and ends with a story.

What we believe

Three principles behind every video we make.

01

Accuracy is not optional

Scripts and storyboards are built around the science and structured for medical, legal and regulatory review from day one.

02

Clear beats clever

A good animation makes one idea impossible to miss. We cut anything that gets in the way of understanding.

03

Your time matters

A simple brief, a clear plan, fixed pricing and two rounds of revisions. You spend your time reviewing, not managing.

Who we work with

Teams that need complex medical ideas understood quickly and correctly.

Pharma & biotech marketing

Mechanism of action videos and brand stories that make a therapy's science clear to clinicians.

Medical education & training

Conference presentations, CME content and training videos that hold attention and stick.

Medical device teams

Animations that show how a device works inside the body, for sales teams, training and launches.

Who's behind it

Will Frost, Founder & Creative Director of AnatoArc

Founder & Creative Director

Will Frost

Will Frost is a lifelong builder who has started and run several businesses and has been creating digital content since 2008. He founded AnatoArc to give medical teams a faster, simpler way to get great animation made.

When you work with AnatoArc, you work with him directly, from the first brief to the final file.

Have a mechanism to explain?

Tell us what you're working on. We'll reply with a plan and a quote.

Start a project