Work / How Statins Really Lower LDL
Sample project · Whiteboard animation
A one-minute hand-drawn explainer built around one surprising idea: statins don't chase cholesterol through your blood. They work inside the liver.
This is an AnatoArc sample project, made to show our approach. It is not client work and is not medical advice.
The brief
Most people picture statins scrubbing cholesterol out of the bloodstream. The real mechanism is more interesting, and more useful to understand: the drug works inside liver cells, and the drop in blood cholesterol is a side effect of what the liver does next.
The goal was a short, friendly piece that a patient or a non-specialist audience could follow in one viewing, using the approachable hand-drawn style of whiteboard animation.
From one clear idea to a finished whiteboard film.
The script is built around a single correction, then walks the mechanism step by step in plain language.
A factory conveyor for the cholesterol pathway, a key jammed in a lock for the enzyme, and catcher's mitts for LDL receptors.
Marker-on-whiteboard style with a sketch-to-color reveal, timed to the narration.
Every claim checked against the established mechanism before the voice and captions are locked.
The small decisions a medical, legal and regulatory reviewer will look for.
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